During the rebranding of Mr. Price to MRP, Avant developed and executed marketing and publicity strategies to raise awareness of the MRP Home brand, educate the target audience about incredible offers, and provide insight into the wide range of items available in stores.
Below-the-line marketing offered the opportunity for more precise targeting of the intended audience — many people still prefer having a tangible item in their hands, something they can touch, feel, keep on their desks or shelves, and return to when they're ready. Avant worked closely with Africa Media Warehouse, a South African-based agency, to implement projects in Kenya.
Services Provided
- Rebrand awareness strategy
- Below-the-line marketing
- Retail promotional campaigns
- Cross-agency project implementation