From 2017 to 2019, Avant Communications served as the Public Relations and Digital Agency for Kenya Roads Board.
During this period, our responsibilities included managing public relations, brand and reputation, executing media campaigns, organizing events, publishing corporate documents, enhancing corporate image/brand, as well as managing and monitoring social media platforms.
We also conducted a nation-wide brand audit for the Board, aimed at determining KRB's position in the market compared to its competitors, evaluating the image and awareness levels of the Board, the effectiveness of communications among key stakeholders, and Customer Satisfaction levels. The Brand Audit identified critical gaps in communication and branding and provided effective recommendations for the success of the brand.
The Avant team further developed a Brand Manual to ensure clarity and consistency in branding and communications.
Services Provided
- Public relations management
- Brand and reputation management
- Media campaign execution
- Event organisation
- Corporate document publishing
- Social media management and monitoring
- Nationwide brand audit
- Brand Manual development