We work with Kenya Urban Roads Authority (KURA) on various occasions. In 2021, we developed a pragmatic 3-year Communication Strategy, including an actionable implementation plan aimed at enhancing the profile, visibility and publicity of the Authority.
To develop an effective and executable communication strategy, we conducted secondary research reviewing existing communication documentation, and a Communication Needs Assessment evaluating KURA's communication structure, processes and messages for various key stakeholders — identifying gaps and potential areas of improvement.
We also developed a Brand Manual with KURA's brand guidelines to ensure clarity and consistency in branding and communications. The Authority engages us as needed to create advertisements — conceptualizing ideas, writing scripts, filming, directing, and editing — and our Agency has delivered branded merchandise such as calendars, notebooks, display screens, and other ICT items.
Services Provided
- 3-year Communication Strategy development
- Communication Needs Assessment
- Brand Manual development
- Advertisement conceptualisation, scripting, filming, directing and editing
- Branded merchandise sourcing and production