Crawford International School made its debut in Nairobi, Kenya, in September 2018, located in the Tatu City area. To raise awareness about the school and encourage enrollment, Crawford International School employed both below-the-line and above-the-line marketing and advertising strategies.
Avant Communications was responsible for managing the below-the-line publicity within the city, designing and printing promotional materials including flyers, T-shirts, and caps for the campaign.
Services Provided
- Below-the-line publicity management
- Promotional material design and printing
- Campaign flyers, T-shirts and caps