Avant was contracted by the Kenya Medical Association (KMA) to market and promote its products and services — studying KMA's products and services, creating a project work plan, analyzing existing and potential markets, and composing, designing, illustrating and preparing advertisements including commercials for broadcasting.
Avant was also responsible for media buying — arranging the necessary space, time, or other means for the Client's advertising, with the goal of securing the most advantageous rates available, all aimed at enhancing the visibility of the client's products and services.
Avant successfully executed the project from start to finish, utilizing radio, television, print, and digital platforms, including below-the-line marketing.
Services Provided
- Market analysis and project work planning
- Advertisement composition, design and illustration
- Broadcast commercial production
- Media buying and rate negotiation
- Radio, television, print and digital campaign execution
- Below-the-line marketing