We Track
- Publicity campaigns for organizations and its competitors
- Publicity strategies for your organization and match it against competitors’
- How the media and your stake holders are responding to your products/ services
- The social trends in your industry
- Tailor make a product to suit your needs
Our Analysis
We don’t just monitor. Our experts analyze the data scientifically by putting it up against a number of factors to find out:
- The media type: Basically the carrier of your information, was it print media, social media, radio, television, etc
- The scope: The geographical reach of the media data, e.g. the news was read or heard by people across how many counties, towns, regions?
- Share of command: How much command the media carrier of your story has in the region.
- Share of voice: How much media attention your organization or its products/ services get in your industry.
- Placement: In what page was the story placed? Was it in bold, italics,? In electronic, was it in the main or sub bulletins? Was it the lead story, editorial, mid news, last, a mention, radio presenter mention, topic of discussion? What value did you gain or lose?
- Engagement: We measure the nature and extent of audience engagement through measuring number of call ins into radio stations, TV stations, messages send to the media, letters to the editor, interactions on social media, link-backs, tweets, retweets, blog posts, etc
- Media circulation/ audience share: The number of copies that reached the public, the number of people that read the publication, the number of people that listen or watch the media channel, the number of people that follow, comment, share, subscribe to the social media channel.
- Media treatment: This is the trend of how the media is handling this specific story or have handled similar stories in the past. Is it a follow up, a onetime story that is likely to die soon, possibility of other media picking it up.
- Message fidelity: An assessment of the message that you intended to send to the public, against the message that was presented to the same public.