According to the ICT Sector Statistics Report for the last quarter of 2014, Kenya has over 26.1 million internet users. Of these, four million people engage on social media daily. Most of these are in Nairobi which has 74% on Twitter and the Diaspora being the next largest base with 11%.
Blogs and social channels have provided a great opportunity for brands to disseminate their message, and at the same time have created a new challenge in controlling that message. Monitoring brand mentions on social is absolutely essential in a world with a 24-hour news cycle and PR disasters that go viral before management can get ahead of the message.
We offer comprehensive social media coverage—and new resources are added constantly. Submit the Twitter handles and RSS feeds you’re interested in to ensure you cover all your relevant content without being overwhelmed by the volume of irrelevant conversations. Consumer-generated content is available from a wide variety of sources, including:
Avant Communications Limited monitors leading newspapers, business magazines and newswires from around East Africa.
EA print media coverage is comprehensive, and includes each of the largest daily newspapers. This includes, but not limited to, abstracts and full-text records from:
Other regional newspapers and publications
Avant Communication Company monitors results from thousands of online news and information sources collected in real-time across the globe, in multiple languages. Breaking news coverage is available within minutes of publication. Online news content is collected from an expansive list of sources, including:
We ensure that our methodologies meet the criteria of media monitoring which are reliability and validity, through employing scientific research methods that are tested and tried.
You can request us to provide you with any video clip that was aired on any Television station or social media platform, either in the news, as an advert, editorial opinion, as a promo, as a gaming property, or featured anywhere in the programming lineup. We deliver this in real time and in high video quality.
We record over 30 radio stations in Kenya.
We provide audio clips to suit your demands. Could be adverts on radio, your competitors’ media strategies, news, promos, presenter talks, interviews, call ins in any radio station, specific programmes, editorial opinions, mentions of your brand, and clip aired on radio even in the past, among others.
We don’t just monitor. Our experts analyze the data scientifically by putting it up against a number of factors to find out: