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RESEARCHED INTELLIGENCE creating new knowledgeWITH AVANT

HOW WE DO OUR RESEARCH

In our Public Relations practice, we believe that PR is both an art and a science. The Science bit comes in the practice because we believe in basing our PR arguments and activities on scientifically proven data, data that is attained through research. As our slogan states, we give our clients Researched Intelligence.It is in this line that we have a research department. Since its inception, the company has grown to have a full-time research

specialist’s team and project managers as well as many other well-trained and experienced research assistants to meet the growing demand for accurate and timely information solutions.Inclusive, is a team of key technical personnel drawn from a wide range of backgrounds, with an emphasis on strong educational qualifications enhanced by experience and exposure to a wide variety of consumer, industry, business and social research fields.

  • We specialize in Social and Market Research. Key related research.
  • Qualitative and quantitative research methods - Avant Communications Limited undertakes studies relating to behaviour change, attitudes and behaviour assessment, program assessment, customer satisfaction surveys, needs assessment studies, and market related research.

PRODUCTS OR SERVICES

SOCIAL RESEARCH

Public Policy Analysis and Governance Research | Behavioral and Attitude Change Studies | Pre and Post Intervention Studies | Hypothesis Testing | Monitoring and Evaluation | Opinion surveys | Impact Assessment and Monitoring | Baseline Studies | MTRs (Mid Term Reviews) | EOPs-End of Project Reviews | Data Processing and Analysis | KAP( Knowledge Attitude & Perception studies).

MEDIA RESEARCH

Radio Today a qualitative study on radio Listenership, A quest to unravel the whys of radio. Media Surveys | Feasibilities Studies.

ADVERTISING AND BRANDING

Consumer Usage and Attitude Surveys | Advertising awareness/ Recall/ Impact | Advertising concept testing & screening | Brand Awareness/ Trial/usage | Brand Equity /Image  | Brand switching.

LOYALTY

Customer Loyalty( Mystery Shopping) | Exit Surveys | Brand Loyalty | Employee Satisfaction surveys.

PRODUCT DEVELOPMENT

Pricing studies| Product Concept evaluation | Product testing | Packaging tests.

MARKET AND SALES

Market segmentation | Name Evaluation | Product/Service user profiling | Consumer Purchasing behavior | Market Entry studies | Feasibility Studies.

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